Events

Market Research = Your Game Plan

Have you ever wondered why PlayStation advertises on the morning ESPN channel? Or why Redbull sponsors extreme sports? It’s because they know exactly who is most likely to purchase their products. Thanks to market research, they know how to reach their audiences and when. This entry-level marketing class will help you:

• Identify valuable information from the internet
• Calculate the population needed to sustain a business
• Determine direct versus indirect competitors
• Plan and implement quality surveys on Facebook
• Learn how to create an integrated marketing plan

Speaker(s): Garrett Gross, Founder of House of 42

Fee: Free