Power Marketing Strategies for Entrepreneurs
In this two-part course, you will learn everything you need to know about attracting more customers and earning more money for your business. Our instructors will cover everything from low-cost strategies that can jump-start your business to building a growth engine that takes your brand to the next level.
This will be a hands-on workshop where you will get to develop materials that you can use in your business right away. In addition, we will offer in-class reviews and offer feedback on student-submitted marketing materials. Don’t miss this opportunity to learn from our award-winning instructors, who have more than 30 years of sales and marketing experience.
Class One:
- Marketing vs. Sales and why you need to understand the difference.
- Branding and your identity – how customers see you.
- Understanding your target market – it’s not who you think it is.
- The psychology of success and money – what stops you from succeeding.
- Developing your unique value proposition to make customers buy.
- Marketing math and goal-setting.
- The importance of analytics and what to measure.
Class Two:
- Customer relationships and how to keep them coming back.
- Setting up an automated marketing system.
- Website fundamentals and your online presence.
- Understanding e-commerce and why you should have an online store.
- Pay-per-click advertising (Google, Facebook, Instagram)
- Advertising in print and other media
When: Tuesdays, October 22 & 29
Time: 6:00 to 8:00 pm
Where: Business Incubator Center – 2591 Legacy Way Grand Junction, CO 81503
Fee: $ 90.00
Payments may be made online, by calling our office with a credit card, or at the door with cash, check or credit card.