Marketing Power -Back to the Basics: Newsletters 101

A solid mailing list and a great newsletter are two of the best and most important tools in your arsenal. Your email list is composed of customers who have expressly told you that they want to hear more from you! And your email newsletter is one of the best ways to measure ROI (return on investment) – you can measure sales generated from each send. If you’re still not sure about newsletters, let us help guide you through how to start your own and why they matter!

Speaker(s): Leanne Pressly has been a business and marketing strategist for 25+ years. She is the Founder & Owner of Stitchcraft Marketing, an agency specializing in social media strategy and implementation, customer segmentations and outreach and online sales tools. At home in Salida she enjoys hiking, knitting and hanging out with her family and two puppies. Leanne is also a Central Mountain SBDC consultant and can assist with no cost confidential consulting if you need further support after attending this session.

Co-Sponsor(s): Central Mtn SBDC, Northwest SBDC, and Region 10 West Central SBDC, and the Chaffee County Small Business Coalition.

Once you have registered you will be sent a workshop access link.