Business: Grand Valley Micro Farms, LLC

Owner: Phil and Nate Strouse

What does Grand Valley Micro Farms do?

We grow and sell microgreens (fruit and vegetable shoots) that have short shelf lives (one to two weeks) and a greater nutrient quality score (NQS) per ounce than other forms of natural food. We produce tasty, nutritious, and convenient mini-produce in a controlled environment absent of outdoor contaminants and pests.

What inspired you to start this business?

Recent supply-chain disruptions and the COVID-19 pandemic have highlighted the fact that communities need to be more resilient and self-sufficient in natural and nutritious food production. While Mesa County, as the main population center between Denver and Salt Lake City, has many produce growers and distribution networks, there’s not a prominent presence nor professional outlay of microgreens in stores, restaurants or online as in other areas of the state/country.

Tell us a little about yourself.

We grew up in Grand Junction and understand the culture, what the locals value, what resonates as genuine, and where the market is headed as more visitors turn into residents. We’re brothers who both served as US Air Force officers; one in logistics and the other in airfield operations. Our experience in supply-chain/reverse logistics and emergency management help us to identify trends, develop solutions to stubborn challenges, and track key measurements in complex operations.

Describe a typical day for you.

Preparing seed trays, growing and harvesting a rotating array of plant shoots, fulfilling customer orders, coordinating with local food distribution partners, strengthening relationships with other growers and business groups, methodically refining our business processes, and discussing ideas with our BIC mentor.

What brought you to the Business Incubator Program?

The fundamental business courses and one-on-­one coaching opportunities to develop our business plan, marketing strategy, and entrepreneurial skills. It’s the best place to launch a business – the staff, facility, and opportunity to share ideas and network with other entrepreneurs is a great combination.

How can people get in touch with you?


Instagram: @grandvalley_microfarms

Facebook: @grandvalleymicrofarms

About the Incubator Program

The Business Incubator Center offers an intensive, five-year business support program that accelerates the successful development of start-ups and fledgling companies by providing entrepreneurs with an array of industry-specific resources and services. Businesses accepted into the Incubator Program are housed on campus with direct access to business consultants and workshops, regular financial and business reviews, and networking opportunities.

Client companies extend to all types of industries, including manufacturing, service, and office space spread throughout the 35,000 square-foot mixed-use space on 46 acres right outside of downtown Grand Junction, Colorado.

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