Business: Grand Valley Micro Farms, LLC
Owner: Phil and Nate Strouse
What does Grand Valley Micro Farms do?
We grow and sell microgreens (fruit and vegetable shoots) that have short shelf lives (one to two weeks) and a greater nutrient quality score (NQS) per ounce than other forms of natural food. We produce tasty, nutritious, and convenient mini-produce in a controlled environment absent of outdoor contaminants and pests.
What inspired you to start this business?
Recent supply-chain disruptions and the COVID-19 pandemic have highlighted the fact that communities need to be more resilient and self-sufficient in natural and nutritious food production. While Mesa County, as the main population center between Denver and Salt Lake City, has many produce growers and distribution networks, there’s not a prominent presence nor professional outlay of microgreens in stores, restaurants or online as in other areas of the state/country.
Tell us a little about yourself.
We grew up in Grand Junction and understand the culture, what the locals value, what resonates as genuine, and where the market is headed as more visitors turn into residents. We’re brothers who both served as US Air Force officers; one in logistics and the other in airfield operations. Our experience in supply-chain/reverse logistics and emergency management help us to identify trends, develop solutions to stubborn challenges, and track key measurements in complex operations.